Saturday, July 28, 2007

Bottled Water vs. Tap

There's an underground movement urging Earth citizens to stop buying bottled water and just refill a water bottle with tap water when needed. Cheaper, convenient and saves the planet. I don't know you, but I'm already doing my part - I don't buy bottled water (yes, even here in AZ.........NY water was sooooo much better; thankfully, I have Britta). But for those of you who need some encouragement, check this out:

PepsiCo Inc. is the latest company to offer some clarity about the source of its top-selling bottled water as it announced on Friday it would change the label on Aquafina water bottles to spell out that the drink comes from the same source as tap water.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled “P.W.S.” The new labels will spell out “public water source.”

“If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” PepsiCo spokeswoman. Michelle Naughton said Friday. Aquafina water is taken from public sources then purified in a seven-step process.
So you've been paying for the same product that is readily available at your house for free? I wonder if people will stop buying it now? But wait, PepsiCo is not the only one.....

The corporate accountability group is also pressing for similar concessions from The Coca-Cola Co., which owns the Dasani water brand, and Nestle Waters North America, seller of Nestle Pure Life purified drinking water, which gets some of its water from municipal sources.

Dasani’s Web site says that Dasani comes from local water supplies, is filtered using a process called reverse osmosis and enhanced with minerals.

Must pause here to let you know that "Reverse Osmosis" is readily available for in-home installation - it's widely used here in Arizona; Don't be fooled by processes you haven't heard
about before, they're not really doing something radical here, you can do this at home.

“We don’t believe that consumers are confused about the source of Dasani water,” Coca-Cola spokeswoman Diana Garza Ciarlante said. “The label clearly states that it is purified water.”
Show of hands! Who here knew that "Purified Water" meant tap water? At least Dasani doesn't have the picture of a mountain on it's label, to mislead the consumer that it comes from some spring somewhere in Colorado (that's what I always thought..........and from France! Dasani is a french word, isn't it?)

Anyhoo, you can check the whole article here:

And for the fun of it, check this out (found while looking for the meaning of the word Dasani)
Make sure to check the reaction of the UK consumer, and furthermore, check out the References and Footnotes section, it's just too funny! (poor Claire and Brad).

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